How to Start a Cleaning Services Business

by Modern Maids - November 21, 2022

Everyone has to deal with cleaning, but few people love it. Cleaning for a living has many advantages, including choosing your schedule and clients, getting away from a desk or a physically demanding job, and getting plenty of exercise. Cleaning services businesses can pay well, making them a rewarding way to make a career for those who enjoy them.

Additionally, most cleaners make more than the minimum wage; once they have established a solid reputation, excellent cleaners can charge significantly higher rates. It’s a field that is always in demand, so consider launching a business that employs multiple cleaners or working as a lone proprietor.

How to Start a Cleaning Service Business

A cleaning business can be a fantastic alternative if you’re trying to launch a new venture with low-cost expenses, no conventional operational costs, and steady demand.

Cleaning services typically have lower startup expenses than other businesses, making them one of the few ventures you can launch rapidly with little capital if you’re ready to put in the effort for little profit and incremental increases.

  1. Finance Your Cleaning Business
  2. Select the Cleaning Services You’ll Provide
  3. Decide on Your Market
  4. Establish Your Business Structure
  5. Obtain a Business License and Register Your Business
  6. Invest in the Top Insurance Plan
  7. Invest in the Correct Cleaning Supplies
  8. Promote Your Services

Let’s have a quick run through of these top tips on how to start a cleaning service business.

#1. Finance Your Cleaning Business

Starting a cleaning business from scratch can take time and effort, especially regarding the business budget. Entrepreneurs frequently have to do this by taking out a personal loan, a business loan, or using credit cards.

A cleaning service may have relatively cheap startup costs depending on the company’s size. This implies that you can start a cleaning firm with little debt and gradually increase spending and operations as you bring in money.

The price of cleaning equipment and supplies, advertising, cleaning business insurance, and business licenses and permissions are typically included in the costs of beginning a cleaning service. Big-box stores typically provide lower prices for cleaning supplies.

#2. Select the Cleaning Services You’ll Provide

The services you offer in your company might include the following:

  • Basic Cleaning
  • Deep Cleaning
  • Routing Cleaning
  • Sanitization
  • Move-In/Move-Out Cleaning
  • Construction Cleaning
  • Commercial Cleaning
  • Dishwashing

Look at your rivals’ websites to discover what they are offering while you develop your list of cleaning services. This will highlight the benefits the market lacks and those you can provide and use to set yourself apart.

Choose now whether you want to concentrate on a residential cleaning service (home cleaning) or if you also want to run a commercial cleaning business that provides cleaning services to nearby companies.

Once you’ve decided on the services you’ll provide, you can determine whether you want to operate a small, home-based operation, a larger company with staff, or something in between.

Additionally, you can choose your service area and pricing structure as a business owner.

#3. Decide on Your Market

You should conduct market research and base your target market and services on local needs, capabilities, and accessibility to transportation.

When learning how to start a cleaning business, conducting competitor research is vital because it’s essential to any business planning process. Watch for services that other cleaning businesses seem to be lacking. Not always will the largest cities be the best options for cleaning services. Small cities can provide many benefits as well.

Some options to consider for starting cleaning services include:

#4. Establish Your Business Structure

You must establish your organizational structure before you can start providing your services to residential or commercial clients. This is important because how your business is set up can affect how much tax you have to pay or your ongoing business costs. Do you wish to run a sole proprietorship? Which business structure would you prefer, a partnership or a corporation?

Therefore, before beginning, ensure to speak with a lawyer or accountant to determine the optimal business form for your requirements.

#5. Obtain a Business License and Register Your Business

Before cleaning your first house, you’ll need to settle a few legal and financial issues. Doing this may build a reputable cleaning company that people will want to use.

The initial step is to register the name of your cleaning business. Register your business name and pick a legal structure to finally get a business license afterward. You should finalize whether you’d like to pursue sole proprietorship, limited liability company (LLC), or business partnership.

When you’re ready, follow these instructions, depending on the nation you’re in, when registering your business:

The United States

Verify that no one else is using your business name in the state before trademarking it and registering your domain name.


Is your business name the same as yours? If so, you are exempt from registering it. To protect your brand, register the trade name and trademark it.

The United Kingdom

Create a deal with a sole proprietor or start a business partnership, confirm the availability of the name, look for trademarks, and register your company’s name.


You must register your business name with the Business Registration Service, ASIC, or a private service provider if your company doesn’t use your name.

#6. Invest in the Top Insurance Plan

There are risks involved in residential cleaning, commercial cleaning, or industrial site cleaning business. Doing this may protect your company’s assets if someone gets hurt due to your carelessness or accidentally damages a client’s property. That is why you require public and goods liability insurance as a proprietor of a cleaning firm.

Visit our rapid quote generator to choose the insurance plan that best suits your needs and receive a quick estimate on the top-rated coverage available. Enter your job title and projected income to get started.

#7: Invest in the Correct Cleaning Supplies

It’s time to spend money on the cleaning supplies you’ll need to deliver the core services you’ve opted to offer now that you’ve taken care of the administrative side of the business. The startup costs for providing house cleaning services will be inexpensive, and you’ll need a high-quality vacuum and a few high-grade cleaning supplies.

Make informed decisions and invest in the appropriate cleaning supplies for commercial cleaning services. While this may initially be a bit pricey, it will enable you to offer top-notch cleaning services, turning new clients into devoted ones who promote your brand.

#8: Promote Your Services

It can be intimidating to market your services and find your first customer. Nowadays, there are several paid and free options to promote your business. You can publish your services on a few websites and use your social media channels for advertising on Facebook, Instagram, or Google.

Even if you rely on your current clientele to bring in new business, creating an internet presence for your service will ultimately help your company. Even if you still need to get a complete website, it’s critical that your present and potential customers can discover you online. Make a Facebook page for your company and update your contact details and rates (hourly rate, weekly, monthly, etc.).

Although it may seem tedious, perseverance will pay off!

Pros and Cons of Starting a Cleaning Business

Because cleaning is more of a necessity than a luxury, cleaners will always have work as long as there are homes and businesses, barring the eventual rise of cleaning robots that will take over all cleaning tasks. Let’s examine the advantages and disadvantages of launching a cleaning business, whether it’s residential cleaning or commercial cleaning.

Pros of Cleaning Services Business

1. There is a Huge Demand

One of the areas that have been gradually expanding over the past several years is the cleaning industry. Many people use professional cleaners because of their hectic schedules. Hiring cleaners is a requirement, not a luxury.

There has never been a better moment to start a commercial or residential cleaning business. Because there are so many potential customers, your business might move into the new market faster than you expect. Because of this need, you won’t see a significant sales drop, even if a recession is coming.

2. Low Initial Cost

You won’t have to go bankrupt to launch a cleaning business. Startup costs are almost nonexistent. You can conduct business without a physical office. You can advertise your services and establish a client relationship via websites like Facebook and Craiglist.

You can begin with some of the fundamental tools and products, depending on the focus of your cleaning business. At the start of your business, there’s no need to spend money on expensive cleaning equipment. You will purchase the products you feel necessary as your cleaning business expands.

3. You Are Your Boss

Being in command is one of the advantages of running your own business. Your company’s growth rate is something you can manage. Making decisions about your work schedule and roles allows you to be your boss. Knowing how to run a successful commercial cleaning business would be helpful if you are a sole proprietor.

Your workers will look to you for leadership. You can start as a one-person business and hire outside help if needed. You can find the timetable that works for you during the procedure. Seeing your clientele list develop from scratch is exciting.

4. Repeat Clientele

One of the leading causes of startup failure is a lack of a market. Ninety percent of companies fail in the first five years. You may need extra effort to attract repeat clients for your business to continue to prosper in most industries.

Every other day, businesses will require cleaning services. Also ongoing is commercial cleaning. The stability that consistency brings to your company is something that many different sectors lack. You should provide superior cleaning if you want to win a contract.

Leave a lasting initial impression. Your work’s quality will increase the amount of business you receive.

Cons of Cleaning Services Business

After spending so much time discussing the benefits of owning a cleaning company, it is time to discuss the drawbacks.

#1. Cheap Initial Costs

As you may have seen, this is included in both the advantages and disadvantages of operating a cleaning business. There are thousands of cleaners and cleaning businesses in a particular geographic area since the start-up costs are so inexpensive.

This indicates that there are numerous competitors in the market. Therefore, you must really step up your game to avoid being chosen above your rivals. Many new cleaning businesses are opening up every week because the entry barriers are so low.

#2. Laborious Work

You have to put in a lot of time and effort if you want to offer a cleaning service. For each building you service, you must clean the floors, clean the bathrooms, and more. Overworking can easily lead to burnout if you work too hard.

Additionally, as they are rather heavy, operating large machinery like carpet cleaning machines, etc., can cause you to become extremely exhausted quickly. If it’s an extremely hot day, doing some tasks outside, like window washing, can be very taxing on you.

#3. Highly Stressful Environment

Operating a cleaning business may be as difficult as running any other type of business. You must oversee employees, deal with numerous complaints that can be directed your way, deal with money loss from lost contracts, accounting, taxation, drafting proposals, etc. If you manage it correctly, the numerous factors you must consider will make it a manageable business.

#4. Price Competition

Due to the low entrance requirements and inexpensive startup costs, you are constantly in a price war with a less expensive rival. To maintain a contract, we would need to provide better rates; otherwise, the contract would be lost. Cleaners would start offering the same service for half the price you charge.

In other business situations, a client who had been taken care of for a few years was given a price that was just half of what the current provider charged. As a result, the charges must be significantly reduced to keep the client. There were no problems with the cleaning service’s quality. However, the abundance of less expensive cleaners demonstrates how heavily this market depends on price.

The pros and cons of starting a cleaning business are evident from the list above. Any industry will undoubtedly have drawbacks, but when you compare the two, beginning a cleaning business is the better decision because it offers a high potential for profits.

Start a Cleaning Business from Scratch

Starting a cleaning business is labor-intensive, even though it could appear like a simple task. Please spend a few days doing the job yourself to ensure you’re cut out for cleaning before making it your full-time job or side gig.

You can gradually add additional work and more clients when starting a cleaning business as you get used to the position. Take the necessary precautions in advance. You’ll be able to optimize your time and spending as you establish your schedule and gather repeat clients while continuing to provide good service.

Modern Maids offers thorough cleaning services at affordable prices where you can undoubtedly learn a lot to prepare for your future undertakings. You can opt for this, especially if you’re still debating whether to start a cleaning business or initially want to start learning from the best in the market.

Contact us to book your schedule today.


Is it worth starting a cleaning business?

It’s worth starting a cleaning business if you have a solid business plan and are prepared to serve a new market segment. Additionally, cleaning services are in high demand and are always necessary, so it’s probable that you’ll always have revenue coming in.

Can you start a cleaning business by yourself?

Surely, you can start a cleaning business from scratch on your own. However, you may also opt to

Is a cleaning service profitable?

Cleaning service businesses can become profitable. Typically, cleaning companies can expect a net profit to range from 15-25% range. Most cleaning services achieve a steady flow of profit from either years of building up routine clients or landing large commercial accounts.